Apple Proving A Point?
I’m sure you’re all aware of Apple’s decision to no longer participate in MacWorld. Some would suggest CES is a much better option for them since with their more varied palette of products, exhibiting at CES rather than MacWorld would give them greater scope and a much bigger audience. As Phil Schiller said it in the keynote, each week around 10 Macworld’s could be held within their Apple stores (in terms of the amount of visitors the store gets, with the attendees at Macworld).
Anyway, slightly off track there. Apple wouldn’t mind proving that they don’t need Macworld to showcase their products. Their own marketing is just as powerful to reach the same audience but without the need to prepare for 6th January and have products ready for MacWorld. It also wouldn’t be supprising to hear this years keynote being described as boring. Updated iLife and iWork were expected, with it being 2009, and the only hardware update was nothing special.
If you weren’t aware, I’m a great fan of the Mac Mini. Brilliant little device perfect for someone switching from PC to Mac but wanting a similar set-up to previous. I was disappointed when a new version wasn’t released, but a new rumor could once again show hope for the little device.
What if Apple’s way to prove they don’t need Macworld, was to hold their own event in just a few weeks time releasing a new Mac Mini, and possibly something else. Something amazing.
There’s nothing set in stone here, but just another rumor picked up from AppleTell. Maybe it will be held once Steve Jobs is back to full health, and he returns with a storm. It would certainly be great for the company, and to gain great interest in their own events and keynotes.
What do you think? Will we see news of an Apple event held in the near future?
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